Joan Smalls Named Estee Lauder's Newest Global Spokesmodel

last week, the Estee Lauder brand announced it signed Joan Smalls, one of fashion’s rising runway and editorial stars, as a new face of their cosmetics and skincare line. Joan, who is from puerto rico, will join the brand's roster of global beauties (Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley, Constance Jablonski and Liu Wen) and debut in global advertising campaigns beginning in may 2011.

as the third new model signed to EL this year, Joan is a fabulous addition. says Aerin Lauder, senior vice president, "her smile, warmth and positive energy are perfect for the Estee Lauder brand."

Jane Hertzmark Hudis, Global Brand President, adds, "we are thrilled to introduce Joan to women around the world. she truly reflects Estee Lauder's modern vision of global beauty."





a little background on Joan: she made her debut in the world of high fashion in january 2010 when she was featured as the exclusive model for Ricardo Tisci's Givenchy F/W 2010 Couture show in paris. she has quickly ascended to fashion's top ranks by appearing on the runways in new york, paris and milan, for designers including Marc Jacobs, Prada, Gucci, Jil Sander, Derek Lam, Givenchy and Louis Vuitton.

Joan has also become a favorite of top fashion photographers including Mario Testino, Steven Meisel, Patrick Demarchelier, Mikael Jansson, David Sims and Craig McDean. she has appeared in editorials in the american, french, german and italian editions of Vogue, as well as in Interview and I.D. Magazine.

great addition, don't you think?

xo

Introducing New Estee Lauder Pure Color Gloss

as usual, i'm excited to share with you a new product collection! Pure Color Gloss from Estee Lauder is a collection of 34 seductive shades in 3 brilliant finishes and includes a custom collection by world-renowned makeup artist and Estee Lauder creative makeup director Tom Pecheux.



the collection features the brand's exclusive True Vision™ Technology, which wraps pigments in a crystal-like coating to provide intense, brilliant color and shine to lips.

sounds so luxe, right?



the new Pure Color Gloss collection will be available at all Estee Lauder counters nationwide and esteelauder.com beginning mid-june 2010.

Pure Color Gloss Custom Collection by Tom Pecheux features 6 high-performing shades-- his secret weapon for creating runway looks from avant-guard to natural femininity.



the limited-edition Pure Color Gloss Custom Collection by Tom Pecheux will be available exclusively at Nordstrom stores nationwide and nordstrom.com also beginning mid-june 2010.

i'm intrigued and can't wait to try these lippies! what about you?

xo
info and images courtesy of Estee Lauder

Estee Lauder Names Two New Global Faces

today it was announced that Estee Lauder has signed two new spokesmodels. these women are two of fashion's brightest runway and editorial stars-- french model Constance Jablonski and chinese model Liu Wen.

"Estee Lauder has always searched for global beauties that define a generation," said Aerin Lauder, senior vice president, creative director, Estee Lauder. "Constance and Liu Wen are the beauties of our time. both models have quickly captured the attention of the fashion and beauty world."

Constance and Liu will join the roster along with current models Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow. look for them to debut in global advertising campaigns beginning june 2010.


xo

Estee Lauder Wants to Play Makeover!

have you ever wanted to see what you'd look like wearing a certain shade of lipstick, blush or eyeshadow before buying it? then you're in luck, Estee Lauder has just launched their new Virtual Makeover Widget-- the first-ever branded makeup widget of its kind that allows online customers see how makeup products will look on their own face before buying.

working with TAAZ.com to create the most realistic visual experience, this new state-of-the-art technology enables you to play with the entire Estée Lauder makeup collection. from customizing looks product by product to instantly applying 'one click looks' from current advertising campaigns and new color collections, you'll discover what the shimmer of the brand's eyeshadow or the wet shine of their lipgloss will really look like on you.

you can download the Estée Lauder Virtual Makeover Widget to your desktop or social media page, upload your own photo and do anything from finding the right foundation and lipstick to discovering your best blush and eyeliner-- the possible looks are endless!

so what are you waiting for? head over to EsteeLauder.com and have some fun!

xo