last week, the Estee Lauder brand announced it signed Joan Smalls, one of fashion’s rising runway and editorial stars, as a new face of their cosmetics and skincare line. Joan, who is from puerto rico, will join the brand's roster of global beauties (Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley, Constance Jablonski and Liu Wen) and debut in global advertising campaigns beginning in may 2011.
as the third new model signed to EL this year, Joan is a fabulous addition. says Aerin Lauder, senior vice president, "her smile, warmth and positive energy are perfect for the Estee Lauder brand."
Jane Hertzmark Hudis, Global Brand President, adds, "we are thrilled to introduce Joan to women around the world. she truly reflects Estee Lauder's modern vision of global beauty."
a little background on Joan: she made her debut in the world of high fashion in january 2010 when she was featured as the exclusive model for Ricardo Tisci's Givenchy F/W 2010 Couture show in paris. she has quickly ascended to fashion's top ranks by appearing on the runways in new york, paris and milan, for designers including Marc Jacobs, Prada, Gucci, Jil Sander, Derek Lam, Givenchy and Louis Vuitton.
Joan has also become a favorite of top fashion photographers including Mario Testino, Steven Meisel, Patrick Demarchelier, Mikael Jansson, David Sims and Craig McDean. she has appeared in editorials in the american, french, german and italian editions of Vogue, as well as in Interview and I.D. Magazine.
great addition, don't you think?
xo
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